Mad Men of Mobile
Having spent the last six years working in mobile startups, I feel privileged to have had first hand experience working with technical and creative masterminds and in November last year, when I went on maternity leave, I decided to write a book about these people entitled Mad Men of Mobile.
The book is a collection of interviews with key and interesting figures in the mobile industry. Interviewees include RjDj who were behind the Inception and The Dark Knight Rises Z+ apps, Brian Wong of Kiip, Imangi Studios, Toca Boca, ustwo (co-founder Mills pictured above) and Philippe Kahn (who invented the camera phone) – there will be approx 20 interviews in total.
The idea behind this book was to go some way in demystifying the mobile industry. It seems everyone wants to be a part of mobile right now because it’s such a “hot” industry to work in but, there are many many people and companies who are out there advising clients, setting budgets and dictating to tech partners what mobile is and what an app should be when they are not necessarily in the best position to do so.
I wanted to interview the people who did have the relevant knowledge and experience and by hearing their story, clear up many myths about mobile, as well as act as a guide for those who either want to know more about the industry or who are looking to create an app for their client or brand.
The book aims to:
– Highlight the paths taken by mobile experts and entrepreneurs, looking at their backgrounds, apps/games they built, their users, processes they followed, what they learnt and mistakes they made, as well as their predictions for the future of mobile
– Review the successes and failures and what we can learn from them (6 C’s: content, context, creativity, courage to innovate, collaborate and cost)
– Explain how to create a successful app; who to employ and how to ensure it is conceived, designed, developed and marketed for maximum impact, fulfilling essential business requirements
– Act as a guide of how to get into mobile.
The book is due to be published in early 2013.
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